That hole isn’t just so you can smell how wonderful the roasted coffee is. It has a purpose. That hole is there to ensure the greatest amount of freshness for your coffee and help the coffee breath.

Coffee bags with valves keep the coffee fresh by allowing volatile gases to escape the bag, while also keeping other gases from entering the package. The main one? Oxygen. When coffee encounters oxygen for an extended period of time, the coffee can become stale, reducing its shelf life and negatively impacting the flavor. So, the valve works to keep oxygen out.

That nifty little valve will keep your coffee fresh in the bag for months after roasting. We believe that you should enjoy the coffee when you’re ready and it should be fresh and waiting for you. We hope you wander over to our shop and pick up another bag today.